Let’s not Mince words.

As I walked through one of the 329 Waitrose supermarkets today the above caught my eye. Waitrose is wholly owned by the John Lewis Partnership and last year they sold. £7.3billion of food making £894m profit ( one out of 8 pies a profit ). Anyway none of that is the point . The reality is in the first week of October 14 weeks before Christmas they’re selling the stuff. Quickly reading the package it read ‘ 6 Gall Bladder not All Butter mince pies. All butter not good and a no no for those with Gall Bladder issues.

The fact is why does commerce need to ruin everything. Why can’t we enjoy leaves turning brown and Conker fights before we start celebrating Christmas. Ok there are 800 million mince pies devoured throughout the year in the UK but because we leave one out for Santa Claus coming down the chimney it’s become a Christmas symbol. What happened to the Crib Waitrose. ? The fact is there isn’t a firework or pumpkin in sight just rows and rows of mince pies. Not one to mince words why have we commercialised Christmas in Autumn ?

Commerce is taking the enjoyment away from those who look forward to this season but the telescope of take has been firmly rooted in these stores and the Management are looking at the 100 million pie profit. It’s too early to wish any of you a Happy Christmas of course but not at Waitrose as it looks to hooking our taste buds early as we devour boxes and boxes of them over the next 14 weeks. Come Christmas Day you’ll all have been mince died with the stuff.

I didn’t stop long enough to read the box or note the price , the calories per pie but I did question them being made with love since 1904. Perhaps made with a profit in mind more like it. The box colouring was typically festive and it’s rich colours did catch my eye. Today Waitrose announced that they are going to cut their own product prices in an attempt to reverse the 7% customer footfall in their stores and every little helps whilst every Lidl doesn’t I guess. Let’s not mince words.